Asian Tribune - 01/07/2014
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Jennifer Shellard (Visiting British design expert-left), Bandula Egodage (Chairman/CEO-EDB, at centre) and Sujatha Weerakoone (DG-EDB-right) at “Design Development for Sri Lanka’s Handlooms” session by EDB on 30 June in Colombo. |
Just as the US demand for Lankan handlooms surged, an international design expert called on 30 June the country to further strengthen its design and promotion capacities-and Sri Lanka’s handloom designs continue to have a special identity.
“Sri Lanka has been known for its handloom textiles. Sri Lanka, rather than moving into fast fashion handloom cycles, can elevate its special handlooms brand by building competence and international promotion efforts” said Jennifer Shellard (Visiting Lecturer, Woven Textile Department of London’s University of Creative Arts) on 30 June in Colombo.